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What do You Want out of Your Creativity?

By Kyle Bernier

Lazy Creativity features innovative and creative thinkers, makers, and doers. As part of our guest blogging series we aim to give platform to diverse thinking, ideas, and topics. If you like this article, please consider subscribing. More creativity resources and articles are posted regularly.

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What do you want out of your creativity?

Seriously, what exactly are you looking for? Do you want an outlet for processing everything you have going on in your life? Are you hoping to make money with your creativity, whether as your main focus or as a side hustle? Is your creativity some un-definable entity that brings you joy (that you don’t question too hard)? Something else?

I’ll stop the interrogation so you can ask yourself this one simple question: what do you want out of your creativity?

Many creators I know have a difficult time answering this question. The truth is, most of us are drawn to creativity like a moth to the flame (with a less dastardly outcome, I hope). It’s in our nature. Almost automatic and compulsory. With that in mind we have two choices - we can embrace our creative impulses and satisfy that inner part of our being that craves it, or we can ignore or turn away from it, knowing there will always be a part of us yearning to express itself.

If you choose the path of engagement, which I hope you do, then an advisable step is to pin down exactly what you want out of it. Think of it like a contract of sorts; your creativity benefits from you nurturing it and letting it out of its bottle (it just might grant you some wishes!), and you can expect it to benefit you as well. Like any relationship, communication is key. You should let your creativity know what you expect out of it so you are on the same page and can get the most out of it.

Why is this important for creators, creative brands, and artists?

It’s important because creativity serves many functions and can help out with many aspects of your life (problem-solving, self-care, etc.), but to truly get the most out of it, you’ll want to have an intention for it. If you are hoping to make money off your creativity, that will require a specific intention (on producing quantity, marketing, branding, etc.) whereas creativity for relaxation has a different intention. Setting an intention for your creativity helps to shape it and gives you direction. Most importantly, it can also level-set. What I mean by that is if your intention is to harness your creativity for relaxation, then you won’t feel as pressured to sell your work for extra cash. If your intention is to sell your work, setting that as your intention will help you to compartmentalize your work to sell and you can find another project or line of work just for relaxation. It helps set boundaries on your creativity. This mindset creation can help individual artists, creators, and even creative brands.

Deciding what you want out of your creativity creates realistic expectations and a healthier, more focused relationship with it. You can use (and I encourage you to!) creativity for many aspects of your life - the trick is to say what you want it to be aloud and manifest it into being.


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